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TURNING ORGANIZATIONS INTO BRANDS
As design-thinkers we help solve brand issues + find solutions others simply can't see.
This accelerates growth, creativity and innovation. We follow this formula:
1 DISCOVER 2 DEFINE 3 ALIGN 4 EXECUTE 5 LEARN
WE'VE WORKED WITH
TEDx UCR / INLAND EMPIRE MUSEUM OF ART / WACOM
DISNEY / PEPSI / GUCCI / TIFFANY & CO
SILK / GYMBOREE / ESCABECHE GRILL
CREATING A-HA! MOMENTS
Effectively creating and aligning the organizational Purpose with the Vision, Mission, Culture, Brand Idea, Messaging and Marketing communications.
Discovering & defining the brand attributes required in order to have effective brand messaging, visual communication and resource use.
Expert brand advice, tips and mentoring sessions to solve large and small issues on business, brand, innovation, product development, creativity, and marketing.
On-line/off-line, digital/physical, owned/user-generated, influencer. We analyze the channels and your audience to maximize results.
PURPOSE, VISION, MISSION & POSITIONING STATEMENTS
Lack of direction results in wasted time, money & energy. We help you craft a clear direction that achieves business goals and fires-up your organization.
There's a formula for naming businesses and products. We follow the formula to get repeated success.
Providing an expert outside perspective of your organization in order to uncover non-obvious issues.
Years of experience solving complex brand challenges using creative and innovative solutions.
Helping you problem-solve as a true partner, from a neutral perspective with your best interests in mind.
Knows how to connect people by combining tactical logic, psychology, emotion, empathy and imagination.
Effective problem-solving starts by knowing what the REAL problems are via problem-framing.
Providing custom-tailored solutions based on your organizations specific mission, goals, and audience.
SkyCraft has been crucial to our progress. We attained invaluable insights in our Mission and have been fortunate to have Skycraft steer us clear of creative stagnation, as well as to shift our foundation model to support a more flexible path in an ever-changing, competitive climate. This saved us time, money, and migraines! Bryan's unique approach to problem-solving and one-on-one coaching has inspired projects and ideas that will continue to positively challenge the organization. Thanks to Skycraft we are better prepared for greater challenges.
-Sal Guerra, Director of Communications, The Inland Empire Museum of Art